Hi ive been looking around to buy a *newer* card for my PC.... nothing fancy, just enough to replace my 5200FX(yes I know olddddd). It's not a great PC, 1.6 ghz, 512 ram... but it runs a bunch of games on low... that and GW :P
After discounts it isn't a bad price, from what i've seen in some other places. The non-discounted price is almost certainly just fluff, so that people think they are getting a really really good deal.